The Samsung Galaxy S6 Edge is a striking handset, taking the title as the world's first dual curved displays smartphone.
It attracts the eye, puts butterflies in my stomach and makes me weak at the knees. Samsung has, at last, made a handset which not only packs a powerful punch, but looks fantastic too.
Following on from the Galaxy Note Edge which boasted a single curved screen, the Galaxy S6 Edge was rumored for some time so its arrival wasn't a surprise - it's the natural progression for Samsung's curved display technology.
It's certainly not cheap though, with the entry level 32GB model rocking a wallet trembling SIM-free price tag of around £700 (around $1030, AU$1320).
Shop around though and you'll be able to find it a little cheaper than Samsung's official site with the 64GB model available for around £635, $915 (about AU$1290) off contract.
That makes the Galaxy S6 Edge more expensive than the iPhone 6 Plus, a handset that already has my bank manager sweating.
Samsung has announced some bad sales figures for the Galaxy S6 and Galaxy S6 Edge with news of both phones getting a "price adjustment." We take that to mean the handsets are going to be dropped in price a little but there's no news on when it'll actually happen.
Samsung also hasn't confirmed how much will be knocked off the price or whether the discount will come to all markets though.
The Galaxy S6 Edge arrives alongside the Samsung Galaxy S6, and the two handsets share pretty much identical specs. The S6 Edge is slightly thicker (7mm vs 6.8mm), slightly lighter (132g vs 138g) and packs an ever so slightly bigger battery (2600mAh vs 2550mAh), but that's it.
In short then, there's very little between the two, aside from the obvious inclusion of the two curved display edges on this device. It makes the £100 difference in price hard to swallow and me question why Samsung bothered making both handsets in the first place.
For those looking to upgrade from the Galaxy S4, or even the Galaxy S5, there are a few compromises for you to consider.
In an effort to get a slender handset with a metal unibody Samsung has removed the microSD slot, blocked access to the battery and shied away from dust and waterproofing.
Many potential customers won't be too bothered about these omissions, but for power users who have stood by Samsung for its continued inclusion of expandable memory and removable battery this news will be difficult to hear.
That said, whip the Galaxy S6 Edge out when you're with your mates and they'll all be clambering over you to get a peek of your new SpacePhone.
It's also worth mentioning the Galaxy S6 Edge ran away with the Best Phone award at theTechRadar Phone Awards 2015. The ceremony took place in July this year and our judges seemed to love the innovative curved display as well as Samsung's fully thought out redesign.
We are also expecting Samsung to introduce an Galaxy S6 Edge+ handset quite soon with rumors heating up in recent weeks. There's a Samsung Unpacked event scheduled for August 13, maybe we'll see it there.
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